Link by intent, not by habit
Homepage links should push visitors into services, proof, pricing, and contact. Service pages should link to process, portfolio, FAQs, and related insights so every next step feels natural.
Use descriptive anchor text
Generic anchors like "click here" hide context. Anchors such as "SEO and AI visibility services" or "startup website pricing" give both people and crawlers better semantic signals.
Build topic clusters over time
As your site grows, use service pages as pillars and support them with FAQs, articles, examples, and process pages. This creates stronger relevance and more entry points for commercial and informational search.